Tuesday, February 2, 2010

American Idol: Event TV versus Pop Superstar Creator

I feel like I always needs to preface things by saying "I"m not a fan of such and such". Well, I'm not a fan of American Idol and firmly believe if any of the contestants on the show had any talent, they wouldn't need a game show to get a record deal. Blink 182, which is beyond awful, earned a record deal the old fashioned way and you're telling me Kelly Clarkson can't? Regardless, since the Carrie Underwood season, we've seen AI produce a crop of winners that couldn't sell out a concert in a phone booth.

It used to be with American Idol you had a chance to actually create the next pop superstar. But since 2005, American Idol is just event television and that's it. Sure it gets huge ratings but it does absolutely nothing to create a superstar that we care about once the finale airs. It's now become a television show and that's it. Nothing more, nothing less. We love the drama of the competition, we love the drama between the judges, but once the winner is announced, we could care less.

Let's look at this season. We are 4 weeks in and it's painfully obvious at this point that whoever wins has absolutely no chance of selling any albums. Is there any buzz about any of the contestants? Nope! The only buzz is about Pants on the Ground. Too bad "General" Larry Platt can't teach the current crop of contestants about charisma, talent and stage presence.

So what is American Idol in 2010? It's a show we still watch but it's a show we have no emotional investment in once the season wraps up. The days of AI creating the next pop superstar are over. And you wonder why Simon is leaving? He is well aware of this as he's typically ahead of the curve. He knew this years ago.

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